June 4, 2025 – ST. LOUIS – Afinitas, the leading global infrastructure equipment and services company, announced Henry Prinsloo as its new Vice President of Sales for Europe and Rest of World.
Prinsloo brings extensive international experience in sales, business development and change management within the investment capital goods sector, with a particular focus on industrial and construction-related industries.
He served most recently as Head of Global Market and Distribution Development for Wirtgen Group, a John Deere Company, which develops and produces a wide range of construction equipment with a special emphasis on road construction and rehabilitation. In addition, Prinsloo was a Partner at Novo Industries, a global management and business consultancy specializing in heavy and industrial equipment. He also spent eight years with Caterpillar, Inc. working in global distribution and development.
Prinsloo has a mechanical engineering degree from Centurion in South Africa and a bachelor of commerce (BCom) from the University of South Africa.
“We are excited to have Henry in this pivotal role in shaping our sales strategy and growing our presence internationally,” said Daniel Bühler, Global President for the Afinitas Equipment & Automation Division. “His vast experience will help us reach more customers with high-quality Afinitas products and services to help them optimize production and grow to meet future demand.”
Prinsloo will be based at the Afinitas location in Blaubeuren, Germany.
ABOUT AFINITAS
The Afinitas platform brings together global leaders in the design, manufacture, installation and support of products and equipment to produce precast concrete and infrastructure products. The company is organized into three divisions: Equipment and Automation (representing the HawkeyePedershaab Concrete Technologies, Inc. and BFS Betonfertigteilesysteme GmbH brand products); Forming Systems and Concrete Accessories. By combining this expertise, Afinitas strengthens its commitment to providing best-in-class solutions and service for its customers around the world. Afinitas is part of BW Forsyth Partners, LLC, an investment group backed by global manufacturing and engineering consulting firm Barry-Wehmiller. To learn more, go to afinitas.com.
ABOUT BW FORSYTH PARTNERS
BW Forsyth Partners is a St. Louis-based investment firm with a perpetual investment horizon and permanent capital base. Forsyth focuses on acquiring and building enduring businesses through a people-centric approach to culture, programmatic acquisitions, and operational strategic deployment. For more information, visit bwforsyth.com.
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