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Will lead worldwide sales and operations teams for Afinitas equipment and automation products

ST. LOUIS — May 18, 2021 — Afinitas, the leading global infrastructure equipment and services company, is pleased to announce that Daniel Bühler will be assuming the position of Global President of the Afinitas Equipment & Automation Division later this year. In this role, Bühler will be responsible for the HawkeyePedershaab and BFS product lines; overseeing all global sales, service and operations teams.

“With Daniel, we have an internationally experienced and highly recognized industry leader in this key role,” said Brad Schmidgall, Afinitas CEO, who until Bühler’s appointment, will continue to lead the Equipment Division in The Americas. “He knows our company extremely well, is passionate about our customers and industry and has done excellent work transforming sales and operations in Europe. We are certain Daniel will further strengthen our global success.”

Bühler, who most recently served as European President of the Afinitas Equipment & Automation Division, brings nearly 20 years of experience in the infrastructure industry. For more than a decade he was a Managing Director, first at Casagrande company Huette and then, along with Klaus Müller, at BFS GmbH based in Blaubeuren, Germany, which became part of Afinitas in 2017. Bühler also worked in the steel industry for Concast in Switzerland, where he supplied turnkey steel plants, and was later tapped to help build a division for its Udine company in Italy. In addition, he also had a five-year stint in the automotive industry as a sales director.

A native of Switzerland, Bühler speaks three languages and has a degree in mechanical engineering. He currently resides in Udine, Italy, with his wife Barbara and two children, but will be moving to the U.S. later this year. Bühler is an active cyclist and member of the Bastioni Bike Team in Italy.

“Throughout my time at BFS and now at Afinitas I have enjoyed working in an industry with so many talented people,” Bühler said. “This new opportunity allows me to interact regularly with our team members throughout the world to help develop new technologies and bring even more value to our customers and the precast concrete industry.”


The Afinitas platform brings together global leaders in the design, manufacture, installation and support of equipment for the production of precast concrete and infrastructure products. By combining the expertise of HawkeyePedershaab Concrete Technologies, Inc. and BFS Betonfertigteilesysteme GmbH, New Hampton Metal Fabrication, LLC., Spillman and CAM Products, Afinitas strengthens its commitment to providing best-in-class solutions and service for its customers around the world. Afinitas is part of BW Forsyth Partners, LLC, the investment arm of multibillion-dollar global manufacturing and engineering consulting firm Barry-Wehmiller. To learn more, go to


BW Forsyth Partners is the investment arm of multibillion-dollar global manufacturing and engineering consulting firm Barry-Wehmiller.  Established in 2009, BW Forsyth Partners blends Barry-Wehmiller’s unparalleled legacy of value creation and people-centric culture development with keen investing experience to help companies realize their true potential. With a focus limited to areas known well, BW Forsyth Partners seeks to partner with leadership teams to acquire small- to middle-market companies in the capital and component equipment, and professional services sectors. In each of its operating companies, BW Forsyth Partners deploys operational improvements and strategy development without compromising the autonomy, strategic vision and entrepreneurial spirit of their leadership teams. For more information, visit

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